OVERVIEW
To kick off letgo’s new brand platform “live & letgo,” the brand marketing team and I created a go to market plan for employee and consumer activation. Along with the National TV campaign that aired for 7 weeks, we drove messaging through digital ads, website updates, an instagram brand book, employee swag, and office decor.
ROLE
Art Direction, Branding, Design, Animation
YEAR
2018-2019
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Facebook and Instagram ads
A series of in-feed and story ads, encouraging users to sell things they don't use to fund experiences. Original concept and photography by Droga 5, final layout and animation done by me.
Marketing website updates
Updates to we.letgo.com to convey the “live & letgo” messaging. For visuals, I created a new style for the hero images, revamped icons, and adjusted layout for the main page.
Instagram brand book
A private instagram account that acts as an easy to view brand book for all employees. It's also used as a channel for sharing updates and events happening at the different offices. The main feed acts like a cover while the story highlights have all the content. Collaborated with Sweat Studios who created the design and final deliverables.
Example of a story highlight. Each one is broken up into sections. It will allow the viewer to watch passively or to tap through and not miss anything.
Company swag and office decor
Internal assets to encourage further adoption of the live & letgo messaging. Designed shirt, office decal above elevator, and manifesto poster. Stickers designed by Bryan Green and Ossian Mendoza.
