OVERVIEW
A collection of digital creative for facebook and instagram. The goal is to keep followers engaged and increase brand awareness. My role is to develop and execute these social assets with the letgo look and feel.
ROLE
Art Direction, Branding, Design, Animation
YEAR
2018 - present
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Instagram story polls
Interactive ads to increase engagement and messaging of live & letgo (general awareness). I sourced the videos, edited, and animated the poll template. Instagram poll ads generated 55.9K engagements over 12 week period. Polls were about general or seasonal activities you can do with the extra cash you got from selling on letgo.
User generated content
Photos taken from users (with permission). To add a brand element, I added playful doodle lines.
User spotlight
Assets for spotlights on local letgo users in NYC. Social graphics go along with the blog posts on https://we.letgo.com/blog.
Holiday polaroids
To get into the holiday spirit, we created a series of polaroids of possible gifts. Overall engagement in December increased by 33.3% and the series received a total of 5,758 likes. I setup, photographed, and edited the deliverables.
Valentines Day
For Valentines day, we created printable cards with a nod to '90s valentines. With photographs and love notes around secondhand items, we brought out the brands humor while appealing to our audience nostalgia
