Elementum Videos

OVERVIEW

At Elementum, I helped create a diverse library of videos including recruiting videos, marketing videos, and customer testimonials. From live action to animation, we focused on extending the visual identity and the tone of voice. I would help concept, edit, and animate.

Few of my favorites below.

ROLE

Art Direction, Branding, Video Editing, Animation

YEAR

2015-2018

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Elementum Recruiting Video

Role: Art Direction, Video Editing, Animation

Year: 2015-2016

The goal was to explain what the company does and what it’s like to work here. With the head of Brand, I came up with the script and overall visual style of the piece. We filmed interviews and B-roll shots of people working, collaborating, and overall having a good time. Once we wrapped up filming, I edited the piece and collaborated with the copy writers to help make a cohesive story out of the interviews. Has over 18,000 views.

Process

1. Develop the video’s theme, tone, and style (creative, inspiring, lighthearted)

2. Write the script (copywriter)

3. Storyboard

4. Location scout around office

5. Film employee interviews

6. Film Broll

7. Create animated sequences

8. Edit Edit Edit!

Behind the scenes shot: Myself (top right) and Dan, the head of brand (bottom right), setting up a shot with head of People Success.

Elementum Overview Video

Role: Art Direction, Video Editing, Animation

Year: 2017

The sales team at Elementum requested a video that would explain the company’s value proposition software to prospective customers. Instead of focusing on how to plan ahead, Elementum is focused on getting a company’s supply chain to react quickly and be agile when events arise. The in-house content team worked on the script and together we worked on storyboarding and filming. I later edited and animated the video.

For the intro, I wanted to illustrate the end-to-end supply chain of a product. Wanting to show a supply chain that customers and a general audience would relate to, I choose the supply chain of coffee.

Argentina Recruiting Video

Role: Video Editing

Year: 2017

The goal was to show the people who work there, the culture, and the overall atmosphere of the Buenos Aires team. Our creative producer got a production team together and we went to shoot in Argentina. We focused on a few employees, showing where they were and where they are now (Elementum). Once filming was complete, we worked on scripting the interviews together and then I edited the final video.