OVERVIEW
Over the years, Elementum's illustration style evolved from flat design, to doodle style, to paper craft style. As more designers joined the team, we realized we needed to refine the style and create guidelines to ensure cohesion throughout our collateral. With the fellow senior designer, we defined the characteristics and created a style guide for everyone to follow.
ROLE
Art Direction, Design, Illustration
YEAR
2017
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Elementum "Paper Craft" Style
Key Characteristics
Things defined but not refined
Shadows
Level of texture (noise)
Layers (depth/die-cut style)
Limited color palette
More geometric than organic shapes
Opaque layers
Doodle accents
State of Supply Chain 2016 cover: first pass at new style created by me.
Collateral Examples
User guide covers done by me and the other designers on the brand team. Designed the covers for Inventory and Manufacture.
